Hotjar Pricing 2026
Full breakdown of every Hotjar plan — what you get, who each tier is for, and which is the best value for most teams. Hotjar offers a free plan to get started.
View current Hotjar pricing →Plan Breakdown
Prices shown are approximate — verify on Hotjar's website as they update frequently.
FreeFree
CHF 0 / monthGrowthBest value
CHF 20 / monthRecommended for most teams — hits the sweet spot between features and cost.
Business
CHF 80 / monthEnterpriseEnterprise
Custom pricingIs Hotjar Worth the Price?
Hotjar delivers value primarily through actionable product insights and supports growth experiments. The free plan is a genuine starting point — not a crippled trial. Most teams upgrade when they hit instrumentation effort required.
Worth it if…
- ✅Actionable product insights
- ✅Supports growth experiments
Think twice if…
- ⚠️Instrumentation effort required
- ⚠️Can be costly at scale
Looking for a Cheaper Alternative?
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