Mixpanel vs Amplitude
Updated for 2026
🏆 Quick verdict: Mixpanel wins for most teams.
Choose Amplitude if you prioritize actionable product insights.
🏆 Our Pick
Mixpanel
Product analytics platform for funnel and retention analysis.
Key Features
- ✦Event tracking
- ✦Funnels and retention
- ✦Dashboards and cohorts
- ✦Session replay or heatmaps
- ✦Data exports and APIs
Amplitude
Digital analytics suite for product and growth teams.
Key Features
- ✦Event tracking
- ✦Funnels and retention
- ✦Dashboards and cohorts
- ✦Session replay or heatmaps
- ✦Data exports and APIs
💰 Pricing Comparison
Mixpanel
FreeCHF 0 / month
GrowthCHF 20 / month
BusinessCHF 80 / month
EnterpriseCustom pricing
Amplitude
FreeCHF 0 / month
GrowthCHF 20 / month
BusinessCHF 80 / month
EnterpriseCustom pricing
Mixpanel
✅ Actionable product insights
✅ Supports growth experiments
✅ Flexible reporting
⚠️ Instrumentation effort required
⚠️ Can be costly at scale
Amplitude
✅ Actionable product insights
✅ Supports growth experiments
✅ Flexible reporting
⚠️ Instrumentation effort required
⚠️ Can be costly at scale
Ready to try Mixpanel?
Start with the free plan and see if it fits your workflow.