Mailchimp vs Klaviyo
Updated for 2026
🏆 Quick verdict: Mailchimp wins for most teams.
Choose Klaviyo if you prioritize fast onboarding and modern ux.
🏆 Our Pick
Mailchimp
Email marketing platform for campaigns and newsletters.
Key Features
- ✦Campaign builder
- ✦Segmentation
- ✦Automated sequences
Klaviyo
Data-driven email and SMS marketing for ecommerce brands.
Key Features
- ✦Campaign builder
- ✦Segmentation
- ✦Automated sequences
💰 Pricing Comparison
Mailchimp
FreeCHF 0 / month
ProCHF 19 / month
BusinessCHF 49 / month
EnterpriseCustom pricing
Klaviyo
FreeCHF 0 / month
ProCHF 19 / month
BusinessCHF 49 / month
EnterpriseCustom pricing
Mailchimp
✅ Fast onboarding and modern UX
✅ Strong integrations with common SaaS stack
✅ Suitable for SMB and scaling teams
⚠️ Advanced features gated to higher plans
⚠️ Can become expensive at scale
Klaviyo
✅ Fast onboarding and modern UX
✅ Strong integrations with common SaaS stack
✅ Suitable for SMB and scaling teams
⚠️ Advanced features gated to higher plans
⚠️ Can become expensive at scale
Ready to try Mailchimp?
Start with the free plan and see if it fits your workflow.