Affiliate disclosure: Some links on this page are affiliate links. If you purchase through them, we may earn a small commission — at no extra cost to you. This never influences our editorial recommendations. Learn more
Mailchimp vs ConvertKit
If you're evaluating Mailchimp and ConvertKit, you're looking at two of the strongest tools in the email marketing space — and they're more different than they appear at first glance. Mailchimp is known for fast onboarding and modern ux, while ConvertKit tends to win on high roi channel for smbs. This guide cuts through the marketing to give you a straight answer on which one fits your situation.
Our Pick
ConvertKit
Wins for most teams. Choose Mailchimp if fast onboarding and modern ux is your top priority.
Mailchimp
Email marketing platform for campaigns and newsletters.
Starting price
Free plan available
ConvertKit
🏆 WinnerCreator-focused email marketing with visual automations.
Starting price
Free plan available
⚡ Category-by-Category Breakdown
Mailchimp: 2 wins · ConvertKit: 2 winsWho Should Choose Which?
Choose Mailchimp if you…
- →Need fast onboarding and modern ux
- →Need strong integrations with common saas stack
- →Need suitable for smb and scaling teams
Starting price
Free plan available
Choose ConvertKit if you…
- →Need high roi channel for smbs
- →Need good automation depth
- →Need strong template ecosystem
Starting price
Free plan available
🔍 Feature Details
Mailchimp
- ✦Campaign builder
- ✦Segmentation
- ✦Automated sequences
ConvertKit
- ✦Audience segmentation
- ✦Campaign automation
- ✦A/B testing
- ✦Signup forms and landing pages
- ✦Performance analytics
🎯 How Teams Use These Tools
Mailchimp
Build re-engagement campaigns for inactive customers
Create sequences that win back lapsed customers with targeted offers and new use case messaging.
Segment by engagement and send responsive emails
Split your list by activity level and tailor content — active users get new features, dormant users get wins.
Test subject lines and send times scientifically
Run A/B tests on openers and delivery times, then auto-apply winners to future campaigns.
ConvertKit
Build re-engagement campaigns for inactive customers
Create sequences that win back lapsed customers with targeted offers and new use case messaging.
Segment by engagement and send responsive emails
Split your list by activity level and tailor content — active users get new features, dormant users get wins.
Test subject lines and send times scientifically
Run A/B tests on openers and delivery times, then auto-apply winners to future campaigns.
💰 Pricing Compared
Verify current prices on each vendor's site — SaaS pricing changes frequently.
Mailchimp
ConvertKit
👍 Strengths & Weaknesses
Mailchimp
ConvertKit
Our Verdict
🏆 ConvertKit wins — a moderate edge
After comparing features, pricing, and real-world fit, ConvertKit comes out ahead — a moderate edge. Its advantage is clearest when it comes to high roi channel for smbs and good automation depth. That said, Mailchimp is the smarter pick if fast onboarding and modern ux is your top priority, and you're comfortable with the fact that advanced features gated to higher plans.
Not sure which tool is right for your team?
ToolStack Radar is run by an independent IT consultant specialising in SaaS selection, Salesforce, and AI tool implementation for European businesses. We can help you choose, integrate, and get ROI from your software stack.
- ✓15+ years Salesforce experience
- ✓Swiss & EU B2B specialist
- ✓CRM, automation & AI tooling
- ✓Free 30-min discovery call
❓ Frequently Asked Questions
Is Mailchimp better than ConvertKit?▼
ConvertKit is the stronger all-round pick for most users, thanks to high roi channel for smbs. However, "better" depends on your priorities — Mailchimp is a strong choice if fast onboarding and modern ux.
Which is cheaper — Mailchimp or ConvertKit?▼
Both tools offer paid plans only. Check their pricing pages for the most current numbers, as SaaS pricing changes frequently.
Can Mailchimp and ConvertKit be used together?▼
In many cases, yes — some teams use both tools for different purposes. That said, if you're choosing one, focus on which covers your primary workflow. You can always add the other later.
Who is ConvertKit best for?▼
ConvertKit is best for teams that prioritise high roi channel for smbs. It tends to suit users who need good automation depth without the overhead of more complex platforms.
What are the main drawbacks of Mailchimp?▼
The most common criticisms of Mailchimp are: advanced features gated to higher plans, and can become expensive at scale. Whether these matter depends heavily on your specific use case.
🔗 Related Comparisons
Make your decision
Ready to try ConvertKit?
Most teams see results within the first week. Start with the free plan if available.