Mailchimp vs Brevo
Updated for 2026
🏆 Quick verdict: Brevo wins for most teams.
Choose Mailchimp if you prioritize fast onboarding and modern ux.
Mailchimp
Email marketing platform for campaigns and newsletters.
Key Features
- ✦Campaign builder
- ✦Segmentation
- ✦Automated sequences
🏆 Our Pick
Brevo
Email and SMS marketing suite for SMBs.
Key Features
- ✦Audience segmentation
- ✦Campaign automation
- ✦A/B testing
- ✦Signup forms and landing pages
- ✦Performance analytics
💰 Pricing Comparison
Mailchimp
FreeCHF 0 / month
ProCHF 19 / month
BusinessCHF 49 / month
EnterpriseCustom pricing
Brevo
FreeCHF 0 / month
StarterCHF 15 / month
ProCHF 39 / month
EnterpriseCustom pricing
Mailchimp
✅ Fast onboarding and modern UX
✅ Strong integrations with common SaaS stack
✅ Suitable for SMB and scaling teams
⚠️ Advanced features gated to higher plans
⚠️ Can become expensive at scale
Brevo
✅ High ROI channel for SMBs
✅ Good automation depth
✅ Strong template ecosystem
⚠️ Deliverability requires good hygiene
⚠️ Advanced automations can be complex
Ready to try Brevo?
Start with the free plan and see if it fits your workflow.