Hotjar vs Heap
Updated for 2026
🏆 Quick verdict: Hotjar wins for most teams.
Choose Heap if you prioritize actionable product insights.
🏆 Our Pick
Hotjar
Behavior analytics with heatmaps and session recordings.
Key Features
- ✦Event tracking
- ✦Funnels and retention
- ✦Dashboards and cohorts
- ✦Session replay or heatmaps
- ✦Data exports and APIs
Heap
Digital insights platform with autocapture analytics.
Key Features
- ✦Event tracking
- ✦Funnels and retention
- ✦Dashboards and cohorts
- ✦Session replay or heatmaps
- ✦Data exports and APIs
💰 Pricing Comparison
Hotjar
FreeCHF 0 / month
GrowthCHF 20 / month
BusinessCHF 80 / month
EnterpriseCustom pricing
Heap
FreeCHF 0 / month
GrowthCHF 20 / month
BusinessCHF 80 / month
EnterpriseCustom pricing
Hotjar
✅ Actionable product insights
✅ Supports growth experiments
✅ Flexible reporting
⚠️ Instrumentation effort required
⚠️ Can be costly at scale
Heap
✅ Actionable product insights
✅ Supports growth experiments
✅ Flexible reporting
⚠️ Instrumentation effort required
⚠️ Can be costly at scale
Ready to try Hotjar?
Start with the free plan and see if it fits your workflow.