Google Analytics vs Hotjar
Updated for 2026
🏆 Quick verdict: Google Analytics wins for most teams.
Choose Hotjar if you prioritize actionable product insights.
🏆 Our Pick
Google Analytics
Web analytics platform for traffic and conversion tracking.
Key Features
- ✦Event tracking
- ✦Funnels and retention
- ✦Dashboards and cohorts
- ✦Session replay or heatmaps
- ✦Data exports and APIs
Hotjar
Behavior analytics with heatmaps and session recordings.
Key Features
- ✦Event tracking
- ✦Funnels and retention
- ✦Dashboards and cohorts
- ✦Session replay or heatmaps
- ✦Data exports and APIs
💰 Pricing Comparison
Google Analytics
FreeCHF 0 / month
GrowthCHF 20 / month
BusinessCHF 80 / month
EnterpriseCustom pricing
Hotjar
FreeCHF 0 / month
GrowthCHF 20 / month
BusinessCHF 80 / month
EnterpriseCustom pricing
Google Analytics
✅ Actionable product insights
✅ Supports growth experiments
✅ Flexible reporting
⚠️ Instrumentation effort required
⚠️ Can be costly at scale
Hotjar
✅ Actionable product insights
✅ Supports growth experiments
✅ Flexible reporting
⚠️ Instrumentation effort required
⚠️ Can be costly at scale
Ready to try Google Analytics?
Start with the free plan and see if it fits your workflow.