Best-of
Best Analytics Tool for Startups
Recommended for startups. Updated for 2026.
#1 pick
Amplitude
Digital analytics suite for product and growth teams.
#2 pick
Google Analytics
Web analytics platform for traffic and conversion tracking.
#3 pick
Heap
Digital insights platform with autocapture analytics.
#4 pick
Hotjar
Behavior analytics with heatmaps and session recordings.
#5 pick
Mixpanel
Product analytics platform for funnel and retention analysis.